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Daniel DiPiazza

Hey everyone, today I share the mic with Daniel DiPiazza, founder of Rich20Something, a platform that provides the tools and mindset to radically improve your career and life in the 21st century.

Listen as Daniel discusses how his experiences led him to write the book Rich20Something, how Instagram was a huge contributing factor for his success, why he focuses on ROT (return on your 20s), and how he earns most of his revenue from his courses.


Download podcast transcript [PDF] here: How Founder Daniel DiPiazza Grew His Business Rich20Something to 7 Figures by Helping Young People Level Up Their Skills TRANSCRIPT

Time-Stamped Show Notes:

3 Key Points:

  1. Invest in building your channel or create your own unique content.
  2. Look for an area that is not yet saturated and be the main source of information there.
  3. Offer a free trial to show credibility and build trust and then do a sales pitch.

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Daisy Jing

Hey everyone, today I share the mic with Daisy Jing, CEO of Banish, the natural solution for skin problems.

Tune in to hear Daisy discuss how she accidentally became an entrepreneur and created her own line of skin care products, how she grew her business to $3 million in revenue, how she maximizes YouTube as a marketing tool (and grew her channel to 60M views & 200K subscribers), and the importance of building a community.

Download podcast transcript [PDF] here: How Daisy Jing Accidentally Became an Entrepreneur and Now Runs a $3M ARR Company TRANSCRIPT

Time-Stamped Show Notes:

3 Key Points:

  1. If you can, establish credibility and trust before you even begin your company.
  2. Persistence will eventually pay off.
  3. Learn how to delegate tasks to people who are smarter than you.

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GE 10 Content Marketing Tools that Can Help You Increase Engagement on Twitter

This post originally appeared on Single Grain, a growth marketing agency focused on scaling customer acquisition.

Twitter is the perfect place for your business to connect with customers and potential customers. Most brands use Twitter to keep in touch with their fans in real time, but the third most popular social network (310 million unique visitors each month isn’t too shabby!) has a lot more to offer than this simple benefit.

Savvy businesses use Twitter to:

People spend an average of 170 minutes per month on Twitter, which is roughly 5-6 minutes a day, so to successfully grab a user’s attention, you’ll need to Tweet multiple times a day. Doing that manually is near impossible because it’s very time-consuming to write, post, monitor, read, retweet and reply to everything that’s going on, but with the right social media tools you can hit that target and reach your marketing goals.

Here are 10 content marketing tools that will help you increase your Twitter engagement:

1. DrumUp

10 Content Marketing Tools that Can Help You Increase Engagement on Twitter

What better way to relate to your audience than with quality articles. DrumUp is a social media content marketing and employee advocacy platform that lets you curate content from a large variety of sources, schedule social media posts on multiple accounts, and create/schedule custom posts. You can even add your favorite RSS feeds and save posts to your content library to make sharing easier.

This app provides you with fresh content on a daily basis and comes with a one-click scheduling feature that saves you a ton of time. Additionally, it recommends smart hashtags for your content to help you get seen more. Sharing helpful posts, videos or infographics with your audience — from your iPhone, Android or Chrome extension — is more likely to start a discussion and you can turn your employees into brand advocates with DrumUp’s employee advocacy program.

2. TweetDeck

10 Content Marketing Tools that Can Help You Increase Engagement on Twitter

TweetDeck is an all-in-one Twitter management tool that is particularly useful for audience engagement. You can keep track of multiple accounts, topics, hashtags and mentions — all in one convenient place. You can see when users are talking about your brand and respond to them instantly without leaving the dashboard. Plus you can create Twitter lists, monitor analytics and trends, and export custom timelines to your website. This is one of the best tools for real-time Twitter management.

3. Nurph

10 Content Marketing Tools that Can Help You Increase Engagement on Twitter

If you host Twitter chats on a regular basis to talk to your audience, Nurph is a great tool to use. You can instantly start a real-time video-to-video Twitter conversation by sending invitations with hashtags to your followers through text, audio and video. Unlike Periscope, Twitter’s live streaming video mobile app, which is not exactly social (yes, brands who broadcast live can interact with their audience but that’s not the same as a conversation), Nurph allows “free-flowing group chats.” And if that’s not enough, Nurph also offers sound effects and emojis.

With this platform, you can integrate hashtags, replay chats in real time and get insights into your community. Once the chat is done, you can use the post-chat analytics feature to find out details like most influential participants, most active participants, most re-tweeted tweets and much more. In case your subscribers tend to forget, you can also send SMS reminders.


10 Content Marketing Tools that Can Help You Increase Engagement on Twitter, a link management platform, is mostly known as a URL shortening service (especially helpful on Twitter where every character counts), but it has so much more to offer. You can shorten or create custom URLs and share them across multiple platforms and then track the link you shared via a bitmark to find out which ones work best for your audience — the stats page will show you how many people clicked on it, shared it, and which websites are driving traffic. This is helpful for boosting engagement as you can target a specific set of people with certain links.

The tool also provides analytics so you can monitor and improve what and when you share — just add a plus sign (+) to the end of a bitmark and you’ll be able to see statistics for that URL. It also adapts to different platforms, detects when a user is on mobile or not and guides them accordingly, and can be integrated with 75 publishing platforms.

5. Hashtagify

10 Content Marketing Tools that Can Help You Increase Engagement on Twitter

Hashtagify is an app that gives you information about any hashtag. Once you enter a hashtag, a word or a phrase, the tool can find up to 500 related hashtags. It can also find the most influential people for your hashtag. It offers four main features: the Hashtags Lab, Users Lab, Hashtagify Library and the Hashtags Cafe.

The Lab can be used to find, track and analyze any hashtag. The Users Lab suggests the best hashtags for you by analyzing your previous tweets and you can find influencers by tracking hashtags. The Library contains over 40 million hashtags to choose from and gives you stats about any given one. And the Cafe is the ultimate hashtag suggestions tool as it prioritizes hashtags by analyzing your tweets. It can also deliver suggested hashtags through email to make it easier for you to use. This tool is great for finding the target audience in your niche and interacting with them.

6. Piktochart

10 Content Marketing Tools that Can Help You Increase Engagement on Twitter

Visual content is a must on social media because it is more likely to capture and hold the audience’s attention. Piktochart is a simple tool that helps you create visual content in a matter of minutes and share it on multiple social media accounts. All you have to do is follow a simple process – choose a template that matches your style or message (they have over 500), add images, data, icons, text or videos, customize font and color, and voila! When you’ve perfected your infographic or pie chart, you can share it on multiple platforms, create presentations or simply download it for later.


10 Content Marketing Tools that Can Help You Increase Engagement on Twitter is a valuable tool to build relationships by providing insights into your Twitter community. You can manage multiple profiles, know who to follow or unfollow, identify key influencers and monitor hashtags. It separates the real information from all the noise and gives you the ability to prioritize your Twitter tasks by dividing users into three categories: Influencers, Supporters and Engaged Members, depending on multiple factors. You can then browse through these categories and establish your target audience and influencers. The tool also provides free analytics and allows you to invite your colleagues to manage your community and see reports.

8. Audiense

10 Content Marketing Tools that Can Help You Increase Engagement on Twitter

Note: Audiense was formerly called SocialBro.

Audiense is all about audience insight. It’s a combination of various tools that can enhance your community management by giving you a much more precise understanding of your community, including what kind of content they like, gender ratios, languages spoken, influential people who follow you, and so much more. With all this information, you can make informed decisions about your audience instead of guessing. You can also target them better by using Ad and Direct Message campaigns. It is a paid tool but if you’re serious about marketing, this platform can be an amazing resource.

9. ManageFlitter

10 Content Marketing Tools that Can Help You Increase Engagement on Twitter

As your Twitter account grows and your brand becomes more popular, managing your followers is a lot more difficult. ManageFlitter is “the most powerful Twitter bio search on the planet” and suggests users that you can follow (or unfollow) based on various factors. For example, it will identify people who are inactive, don’t follow you back, have no profile picture, etc, so that you can remove them from your list. It also features PowerPost, an in-app tool that shows you the best time to post in order to be visible to your target audience, analytics, and you can manage multiple accounts.

10. SocialRank

10 Content Marketing Tools that Can Help You Increase Engagement on Twitter

SocialRank is a tool to identify whom you should attempt to get to retweet you by using your connections to boost your social presence. It essentially uses the Halo Effect by providing you with endorsements from your followers. If X Brand is following you and I love X Brand, then that automatically makes me more prone to seeing you in a favorable light. Co-founder Alex Taub calls it “endorsements for the 99%.”

SocialRank sorts your followers into 5 categories — Most Valuable, Best Followers, Most Engaged, Most Followed and Alphabetical — so you can easily decide who is worth starting conversations with. You can also target specific groups of users by sorting followers through geographical location, verified accounts and interests.

Twitter Tips

These 10 tools are valuable resources for businesses looking to form relationships with their customers as well as a wider audience  — provided that you know how to use them right. Keep in mind that you don’t have to use all of them; experiment a little to discover which ones suit you best.

In addition to these 10 tools, here are 10 useful tips to help you rock your presence on Twitter:

  1. Tweet several times a day. Once a day isn’t enough because your content will get buried (see infographic below for best times of day to post).
  2. If you want a re-tweet, ask for it. SalesForce identified that Tweets that specifically request users for a retweet are 12 times more likely to receive it.
  3. Don’t go hashtag crazy. Tweets with 1 or 2 hashtags have 21% more engagement than Tweets crowded by hashtags.
  4. On the other hand, use at least one hashtag. Tweets with at least one hashtag get twice as much engagement than those without.
  5. Tweets during working hours drive 30% higher engagement than Tweets during inactive hours.
  6. Use stunning images. Eye-catching visuals increase individuals willingness to read content by about 80%.
  7. Use shortened links for better readability. Presentation matters and will add to the feel of your brand on social media.
  8. Keep it shorter than short. Tweets with less than 100 characters invite 17% more activity when compared to longer Tweets.
  9. Make your post visually appealing because Tweets with images get a whopping 313% more engagement.
  10. Repeat high-performing Tweets. Especially on Twitter where your post can get lost in a sea of rapid-fire tweets, repurposing your Tweet during the day and the week can get 86% as much performance as the first one.
What Are The Best Times to Post on Social Media
Courtesy of: Quick Sprout
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Jonathan Abrams

Hey everyone, in today’s episode I share the mic with Jonathan Abrams, founder and CEO of Nuzzel, which allows you to discover top news from friends and influencers. Jonathan was also previously the founder of Friendster, which was a forerunner to Facebook and had over 100 million members.

Listen as Jonathan explains why you don’t need a social media account to engage with thought influencers and famous people, how word-of-mouth advertising and getting investors is easy when you’ve got something of value, what lessons he learned from founding Friendster, and how easy Nuzzel makes it to curate an email newsletter on your phone while standing in line for coffee!

Download podcast transcript [PDF] here: Jonathan Abrams Reveals Key Lessons Learned While Building Nuzzel (NYT Best App of 2016) and Friendster to 100M Users TRANSCRIPT

Time-Stamped Show Notes:

3 Key Points:

  1. Nuzzel has launched a new platform where people can create and curate their own newsletters.
  2. Most everyone has an email address; make your product accessible so that all you need to join is an email account.
  3. Curating newsletters while still being mobile is what sets Nuzzel apart. — test

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This post originally appeared on Single Grain, a growth marketing agency focused on scaling customer acquisition. Written by guest blogger Stephanie Mialki, a content writer for Instapage. Follow her on Twitter @Stephaniemialki. 2017 Digital Marketing Trends The digital marketing world is large, complex and currently changing at the speed of light. In order to maintain and expand your customer base, it’s critical that you learn everything there is to know about marketing (including the jargon) and do whatever it takes to not just keep up with the latest trends, but beat your competition to them. To make this task a bit easier for you, we’ve evaluated past trends and used them to compile a list of the digital marketing trends that you can expect to see in 2017.

2017 Digital Marketing Trends

Increase in Visual Platform Popularity

Many brands have become more visual-oriented over the past year, and this trend is only going to increase in 2017. Check out some of these stats regarding visual content to get a better idea of why this might be:

Considering these outstanding visual content statistics, it makes sense that the more image-driven platforms like Snapchat (launched in 2011), Pinterest (launched in 2010), and Instagram (launched in 2010) are sure to see huge increases in popularity and growth in 2017, less than a decade after launching. Take a look at the next few sets of statistics, as well as some 2017 marketing trend predictions, surrounding the increasingly popular, visual content-driven platforms:  1) Snapchat

2017 Digital Marketing Trends You Can't Afford to Ignore 2) Pinterest

3) Instagram

2017 Digital Marketing Trends You Can't Afford to Ignore

Increase in Visual Medium Popularity

While text-based content will always be an important, deep-rooted part of marketing, visual content marketing will continue to be one of the hottest marketing trends. Consider this: 65% of people consider themselves to be visual learners and a staggering 90% of information that the brain absorbs is visual. So it only makes sense to use visual mediums to step up your digital marketing game. Here are some of the most effective visual content types to consider using in 2017: 1) Videos Videos are incredibly useful for advertising. In fact, one study showed that having a video on your landing page can increase conversions by 86%! Video marketing can come in many different forms and can serve a variety of purposes. Consider tutorials or how-to videos, demonstration videos, explainer videos, animated videos, and videos of customer tutorials. The options are practically endless. Although video ads are nothing new, the use of video ads for marketing is growing substantially, and will continue to do so in 2017. Learn More: The Ultimate Guide to Video Marketing 2) Infographics Infographics allow marketers to compile complex data, statistics, and facts all into one easy-to-digest visual display (see image below). It is ideal to include infographics in your 2017 marketing strategy as they are have several benefits, including landing page optimization, networking with other key influencers, and social media engagement. Here is an infographic example that highlights some key video marketing stats: 2017 Digital Marketing Trends You Can't Afford to Ignore 3) Screenshots Although a bit less common than using videos or infographics, screenshots for marketing purposes will still be on the rise. Screenshots are an excellent way to illustrate complex instructions visually, such as describing how to set up goals in Google Analytics.  Consider using screenshots for things like providing specific examples that are easier to point out visually instead of verbally. For example, often times, SaaS companies will display their dashboard on a laptop for viewers to take a look at.

Increase in Live-streaming Video

Many companies are already starting to recognize how live-streaming video can provide a whole new world of possibilities for sharing and building their brands. Consider this: the first 2016 Presidential debate was live-streamed this year! That just goes to show how popular live-streaming has become with platforms such as Facebook Live, Periscope, and YouTube Connect, and how it is sure to become even more common throughout 2017. Here are some of the most common ways to use live-streaming video:

Check out all 25 Brand-Building Ways to Use Periscope – Twitter’s New Live Streaming Video Apps

More Focus on Mobile-first User Experiences

Mobile-first design is the process of designing for mobile devices first and other, larger devices second (see image below). Why is this going to be a 2017 marketing trend? Because mobile Internet usage continues to increase every single day as evidenced by these statistics:

2017 Digital Marketing Trends You Can't Afford to Ignore

New Content-driven Platforms

It is important to be seen as a thought leader in your market. Platforms such as Medium and Contently, and tools like LinkedIn Pulse and Facebook Instant Articles, offer content writers the opportunity to publish and respond to articles to establish that leadership. 1) Medium Medium is a free and open platform where anyone can express themselves. As a brand, Medium is a place where executives or CEOs can write articles in their areas of expertise to help establish leadership and brand awareness, which can trickle down to more leads and sales. As Ev Williams, founder of Medium, says: “Medium is not for everybody, but it’s open to everybody. It encourages participation and a diversity of opinion. Anyone can earn influence on Medium via the value of their ideas, thoughtfulness of their responses, or quality of their rhetoric.”  2) Contently Contently is a company built by content creators, for content creators. The platform helps brands create great content at scale, providing them with smart technology, content marketing expertise, and creative talent from journalists, photographers, designers, videographers, and the like. The platform can best be summarized by Brian Becker, Executive Director and Head of Content at JPMorgan Chase & Co.: “Contently helps us put efficiency into the content creation process to better track and measure what we’re doing, and gives us the ability to tap into talented people.” 3) LinkedIn Pulse LinkedIn Pulse is a platform where articles can be posted by LinkedIn users and have the potential to be seen by an even greater audience than ever before. The publishing platform provides over 130,000 unique articles every week, making Pulse one of the fastest growing tools on LinkedIn today. 4) Facebook Instant Articles Facebook Instant Articles is a tool open to all types of publishers, anywhere in the world. The platform allows publishers to quickly and easily create immersive and interactive articles on Facebook for wide audiences to see.

The Internet of Things (IoT)

The Internet of Things (a.k.a. IoT) has become a huge topic of conversation in this last year. But what exactly is it? The IoT is a massive network of devices connected to the Internet and/or each other. This can include anything and everything with an on/off switch: computers, printers, cell phones, headphones, coffee makers, televisions, washing machines, lamps, security systems, cars — the options and opportunities are virtually endless. 2017 Digital Marketing Trends You Can't Afford to Ignore So what does this mean for marketers? Impacting everything we do, make, buy, and sell, the IoT has the potential to mutually benefit both businesses and consumers in a substantial way: businesses will gain visibility and awareness, and consumers will gain empowerment. Let’s examine some of the primary ways in which marketers can use the IoT to their benefit: 1) Increased Personalization and Insight into Consumer Behavior As the IoT expands even further, indoor location technology will allow marketers to connect with consumers on a ‘real-time’ basis, and interact with them during their in-store experiences, even more than they already do. For example, marketers can tell when a customer has been lingering near a product for a while, and can send messages to the consumer’s smartphone, encouraging the sale or offering a promotion. This type of narrowed-in personalization is only going to increase over time, providing more insight into consumer behavior. Marketers will get a better picture of what exactly the consumer is doing, as well as when and why they are buying or not buying. 2) Customer Intimacy Along with increased personalization comes increased intimacy between you and your customers. IoT technologies like social media and cloud computing provide consumers with the opportunity to provide instantaneous feedback to you as a brand. In turn, responding quickly to consumers is an ideal way to increase intimate connections with them. 3) Focused Targeting With the IoT providing increased insight into consumer behavioral patterns, marketers will be able to focus their efforts on a more specific target, customizing the experience for each user. So let’s break this down a bit. Marketers can use IoT data to study consumers and target a specific audience; they can communicate directly with their target audience while improving customer service. This improved customer service can only help increase marketers’ chances of conversion. 4) Advanced Social Media Efforts Since the IoT is optimized for use with social media, marketers will be able to better predict the development of social communities and target their efforts toward these communities. This will allow marketers to reach more potential customers than ever before. Although the IoT is still a bit complicated for the average person, it’s extremely important to understand, as it is another marketing trend we’re likely to see much more of in 2017. In fact, by 2020, experts predict there will be over 26 billion devices connected via the IoT.

Virtual Reality Advertising

The amount of wearable technology today is incredible. From the Apple iWatch, Google Glass, Moto 360, and so many other smart devices, you can literally be connected everywhere you go. In 2017 we are going to see even more innovations in wearable technology, which is a game-changer for digital marketing. 2017 Digital Marketing Trends You Can't Afford to Ignore “For the brand and user the intimacy of VR is really dramatic,” said GE’s global chief marketing officer Linda Boff. General Electric (GE) was one of the first to start advertising in this virtual reality about a year ago, launching a VR animated video on the New York Times app. “It’s a tool to tell a powerful story in a way that’s much more personal and up close than we’d normally be able to.” The 360-degree video capabilities of this technology, virtually transports the user to sporting events, music concerts, the wilderness and more! It’s not just an advertisement, it’s an experience. For example, the hiking boot company Merrell launched a VR ad this year that gave the user an experience of walking on an old shambled bridge up high in the mountains. This takes the user away from watching the advertisement to actually being in it.

2017 Marketing Tools

When it comes to choosing which marketing tools to incorporate into your marketing strategy, it’s important to consider all the different types, including data visualization tools, social media tools, as well as general marketing tools (find more complete lists that we can include in this article by clicking on these links). Here are some of the major marketing tools you’ll want to consider using in 2017:

Data Visualization Tools

  1. Chart.js

Chart.js is the perfect data visualization tool for designers and developers looking to create small projects, using responsive and engaging designs. Although Chart.js currently only contains six types of charts, the tool is quickly becoming one of the most popular open-source charting libraries on the market. 2017 digital marketing trends

  1. Tableau

Tableau is another popular data visualization tool that is completely free. This tool offers a wide variety of graphs, charts, and maps. Users can quickly and easily drag and drop data into the system and watch it update in real time, just like that. Furthermore, you can collaborate with other team members, allowing for quick project turnaround. 2017 digital marketing trends


Visually is a data visualization tool that combines videos, infographics, e-books, reports, presentations, and much more. It offers a simple yet effective toolset for building outstanding data representations. 2017 digital marketing trends

Social Media Tools

  1. Quuu

With two pricing options (free or $10/month), Quuu hand-curates content for you and delivers it right to your Buffer queue. The only thing required is to connect Quuu to your Buffer account and select any categories that are interesting and relevant to you and your audience. Once Quuu sends content to your Buffer queue, you can manually edit the suggestions if necessary.

  1. Panda 5

This popular news-reading app is another tool great for content curation. Panda 5 can be used for free, or upgraded to just $4.99/month, and its sole purpose is to help you speed up your content curation process by allowing you to browse a number of websites all at once, integrate with other websites, and gather RSS feeds of your favorite content.

General Marketing Tools

  1. Cyfe

Cyfe is an all-in-one marketing dashboard that helps marketers identify what exactly is working for them and what isn’t. This tool allows you to collect detailed reports on Google Analytics, AdWords campaigns, SEO, competitive searches, brand mentions on the web, and more.

  1. Beegit

Beegit is an online writing platform designed to help streamline team collaboration, making it easier for marketers to create, share, edit, and approve web content together, no matter where they are located. The tool includes an editorial calendar, as well as communication, workflow, and writing tools.

How to Use Snapchat to Increase Brand Awareness & Drive Traffic to Landing Pages

With the constantly evolving technology, your marketing plans and success tools need to adapt. As discussed earlier, Snapchat is one of the most widely used social media platforms. So if your target market participates on this network, your brand needs to be on there, too. Learn how Snapchat can be used to increase brand awareness and drive traffic to landing pages.

Offer Promotions Through Videos

The difference between promoting videos on Snapchat and on any other platform is that Snapchat clips expire after a short time. The idea behind this is that because of the video’s limited availability, consumers are more likely to pay attention to the video and to the specific offer. This can help increase your brand’s awareness, as well as generate sales and/or conversions. 2017 Digital Marketing Trends You Can't Afford to Ignore Just remember, if your goal is not only to increase brand awareness, but also to drive traffic to any of your landing pages to increase conversions, be sure to direct users in that direction in your video. Visit this Instapage webpage for more information about creating effective squeeze pages and how they differ from landing pages.

Run Contests

A contest is one of the quickest ways to get engagement on social media. There are a few steps you’ll want to take to run a successful contest on Snapchat:

GrubHub is one brand that makes great use of Snapchat contests. In the image below, you can see that GrubHub, a well-known food delivery company, asked its followers to use Snapchat’s drawing feature to create a doodle to send to GrubHub. The company then chose ten of the submitted snaps and rewarded them with a discount: 2017 digital marketing trends

Showcase Products

If you have a new product or a new feature, share it! This is definitely one of the easiest ways to increase your brand awareness through Snapchat. Create a demonstration photo or an instructional video and share it with your followers.

Answer Questions

Hosting a Snapchat Q&A is another great way to increase brand awareness and build an established Snapchat following. To do this, you must first set a specific date and time for your Q&A. Encourage all your followers to send in their questions via Snapchat before this date to ensure that you have enough questions when your Q&A airs. When choosing which questions to answer, be sure to make it a mix of both business-related questions and other less serious questions in order to humanize your brand a bit more. When it comes time to host your Q&A, separate the question and the answer into two different Snaps, since the videos can only be a maximum of 10 seconds. In addition, acknowledge the author of the question (see image below) to make them feel recognized and connected to your brand: 2017 digital marketing trends

Introduce Special Events

If your goal is to drive traffic to your landing page and increase leads, using Snapchat to introduce special events can be an effective technique. Simply use your Snapchat story to post videos of yourself providing information about the event, including:

Be sure to then direct viewers to your landing page to register for the event. Since snaps cannot be hyperlinked (e.g. to a landing page), the best way to send out your link is to add a text overlay with your link. Users can then screenshot the snap and search your link outside of Snapchat.

Employ Snapchat Influencers

There are two major ways to utilize Snapchat influencers:


Monitoring the latest digital marketing trends can only help you better engage with your target audience. Whether that means engaging on different social media networks, alternating content platforms, or using more visual media, technology is constantly evolving so you need to evolve with it. Keeping an eye on past trends has allowed us to compile this list of the digital marketing trends that you can expect to see in 2017. What marketing trends do you plan on investing more into in 2017?

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Joe Fernandez

Hey everyone, in today’s episode I share the mic with Joe Fernandez, co-founder of Joymode, a business that lets you access everything you need for great experiences. Joe previously founded Klout, an app that measures social media influence.

Listen as Joe shares the journey from launching Klout to selling it for $200M, the lessons he learned from pitching Klout to 200 small investors to later raising $3M for Joymode from big-name investors, and how Joymode consistently sees 25% monthly growth with just word-of-mouth advertising.

Download podcast transcript [PDF] here: How Klout Founder Joe Fernandez Sold His Business for $200M and Started Joymode

Time Stamped Show Notes:

3 Key Points:

  1. Remember to consider customer experience and satisfaction in everything you create—whether it’s a brand, a product, a service, etc.
  2. Your past experiences equip you and make you ready for your next journey.
  3. Every startup is an emotional roller coaster, expect the highs and lows.

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This post originally appeared on Single Grain, a growth marketing agency focused on scaling customer acquisition.

4 Steps To Expand and Promote Your Epic ContentStop me if this sounds familiar…

You’ve worked hard on your latest blog post, and it’s finally ready for publication. You take it live on your website, blast it out to Facebook and Twitter, then you sit back and wait for the views and comments to start rolling in. You engage a bit with your audience, but before you know it, it’s time to move on. Your editorial calendar never stops chugging—just as soon as you’ve finished one piece of content, it’s time for the next one.

Now, I’m not going to say that this is totally wrong. If your choices are to do content marketing like this or to not do it at all, then by all means, do content marketing like this.

But if you aren’t satisfied with the results you’re getting, there’s a reason for that. There’s a much more effective way to do content marketing and—as an added bonus—adopting this alternate approach can seriously cut down the amount of time and energy you put into content creation.

Here’s how I go about maximizing the value of my content:

Free Bonus Download: Get more actionable info about creating 10x content not found in this post! Click here to download it free.

Step #1 – Make Sure Your Content Is Actually “Epic”

I know the title of this post implies that you’re already working with “epic” content. But since so much of what I see online—even long-form posts—is basically rehashed nonsense, this is an important step nonetheless.

So what makes content truly epic? Ask yourself the following questions before you even think about hitting the “Publish” button:

If your answers to these questions reveal any weaknesses, address them before putting your content out into the world.

Step #2 – Repurpose Your Content

eric1So, you had a great idea. You wrote about it in a blog post. And now you’re ready to move on? Hold on a second—this kind of “once and done” approach doesn’t serve you or your customers.

You’ve probably got a few avid readers, but most of your website visits likely come from people who encounter your site elsewhere on the web (and click through to one specific piece of content) or from regular fans who check back now and again.

The problem is that, in both of these scenarios, there’s a decent chance that readers who would be interested in your latest posts will miss them—especially if you keep up a rigorous publishing schedule. To increase the odds that they’ll see your work (and to reach those who have different preferences about how they consume content), try repurposing your content using the following formats:

This isn’t it when it comes to repurposing your content, either. Sites like Periscope, Vine, Snapchat, Quora, Google+ and others could all be powerful allies in getting your message shared, depending on your business’s individual aims.

Read More: The Marketer’s Guide to Snapchat

Free Bonus Download: Get more actionable info about creating 10x content not found in this post! Click here to download it free.

Step #3 – Publish Your Content Elsewhere

In addition to creating new content pieces based on your original idea, be sure that your initial piece gets as much traction as possible by publishing it in as many places as possible.

Now, to be totally clear, I’m not suggesting that you take a single article and post it on every site that’ll have it (although syndicating content to sites like Medium and LinkedIn may be appropriate). That’s 2008-era SEO, when spamming article directories was considered valuable marketing.

Let me give you an example to highlight the difference…

Over on my Growth Everywhere blog, I regularly interview leading growth hackers and marketing experts. Once I’ve completed an interview, I’m not just going to publish the final video to my site and hope for the best. To get as many eyes on it as possible, I’ll also publish it to:

I don’t even spend that much time on sites like YouTube and LinkedIn, but just publishing there can score me 4,000+ YouTube views and 400 website visits from LinkedIn members:


It’s not much, but it’s more than I’d get if I didn’t push my content elsewhere. And over time, it all adds up.

Learn More: A Step-by-Step Checklist For A Successful YouTube Ad Campaign

Step #4 – Leverage Influencers to Aid in Promotion

The last step you want to do to expand the reach of your content is to work with well-established authority figures in your industry.

One of the best ways to do that is to take the content you’ve already published and, assuming it’s high quality, use it to pitch these influencers on potential guest post opportunities on their sites. They’re much more likely to accept your request if you can prove that the content you’ll be contributing is worth their time.

eric2This strategy is part of a larger marketing approach known as “influencer marketing.” And since it deals with the creation of entirely new content—versus using what you’ve already produced—there’s one last tip I want to leave you with.

Before you move on to creating new content pieces, take one last look through your blog post and see if you’ve mentioned any influencers in it. If you have (and you really should have), take a second to message them, let them know about the mention and encourage them to share your work with their followers.

Not everyone will respond to your requests, but you might be surprised by how many do. Brian Dean, founder of the popular Backlinko SEO blog, estimates that he gets an 11% conversion rate on content promotion emails.

So there you have it – four steps that’ll help you get more out of every content piece you create.

Free Bonus Download: Get more actionable info about creating 10x content not found in this post! Click here to download it free.

Are you using strategies like these already? Leave me a comment below sharing how much of a difference content expansion has made for your business’s performance!

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John Rampton

Hey everyone, today’s interview is with my friend John Rampton, CEO of Due which is an easy way to send money and mobile payments, and makes collecting money easy. He was recently named #2 on the Top 50 Online influencers list by Entrepreneur Magazine and guest blogs on Entrepreneur, Forbes, TechCrunch, Mashable and Huffington Post.

Today we’re talking about how John reaches millions of people through blogging, how his frustration in slow-paying clients led to building his own successful solution, his genius method for acquiring his first 15,000 clients, and why size doesn’t matter—when it comes to content, that is!

Download podcast transcript [PDF] here: How Due CEO John Rampton Turned His Frustration in Slow-Paying Clients into His Own Successful Business TRANSCRIPT

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