Hey everyone, today I share the mic with Daisy Jing, CEO of Banish, the natural solution for skin problems.
Tune in to hear Daisy discuss how she accidentally became an entrepreneur and created her own line of skin care products, how she grew her business to $3 million in revenue, how she maximizes YouTube as a marketing tool (and grew herchannel to 60M views & 200K subscribers), and the importance of building a community.
00:39 – Leave a review and rating and subscribe to the podcast
01:05 – Eric welcomes Daisy Jing
01:20 – Daisy is the 28 year old CEO of Banish, a company that offers natural solutions to skin problems and blemishes
01:50 – Daisy started the company in 2013, from her own kitchen
02:11 – The revenue of the company is around $3 million
02:26 – Daisy says her YouTube channel is instrumental in her business’ success
02:36 – Daisy’s videos show her reviews of different skin products
02:47 – Daisy gained enough followers which gained her enough trust to launch her own products
03:09 – Daisy started to mix stuff in her own kitchen and within weeks of using it, her followers noticed how good her skin looked
03:23 – Daisy decided to make a few batches and sell it
03:32 – Daisy believes it’s the videos and the community that helped grow the business
03:47 – One video, Growing Up Ugly, got more than 200,000 views
04:09 – In the skincare industry, trust is important
04:29 – The number of total views is at 16 million and subscribers at 200,000
04:46 – Daisy does not have time to make new videos
05:16 – Daisy has outsourced content making
05:35 – Daisy never wanted to be a YouTube celebrity, she just wanted to be a trusted source for skin care
06:13 – Daisy used to spend 50 to 60 hours a week making her own video reviews
06:47 – Daisy says persistence played a role in her success
07:07 – Keep doing it and love what you are doing
07:56 – When you reach a certain number, collaboration with others is easier and you also get invited to different events to gain more exposure
08:16 – The first thousand subscribers was really hard
08:30 – Daisy took 5 years to reach a hundred thousand subscribers
08:49 – The community helped Daisy get her first thousand customers
09:30 – The next wave of customers was through reviews of influencers
10:10 – Look for people who are not big yet and build a relationship with them
10:33 – Figure out what your marketing channel is and do it day after day, after day…
10:44 – Daisy thinks she is good at spotting influencers
11:38 – Daisy looks at the engagement rates and if he or she is known for being sponsored by a big brand
12:06 – Daisy has a lot of repeat customers
12:20 – Have a good product and stick with it
12:25 – Learn the social media channels and where influencers are going
13:44 – What’s one big struggle you’ve faced while growing the business– Daisy needs to learn how to think bigger and how to NOT do it all
14:23 – Daisy says she needs to let go and let smarter people help her do her work
14:39 – What’s one big change you made in the last year that has impacted your life dramatically? – Daisy does not go the office as often as she has in the past and has learned to let people work autonomously
15:32 – Daisy does one-on-ones with managers once a week or every other week and it is consultative in nature, rather than her giving orders
16:12 – Daisy now works anywhere she wants and the company still runs smoothly even if she’s not physically present at the office
16:29 – Daisy has 3 or 4 number twos
16:51 – Daisy has also stopped developing friendships with her co-workers to separate work from her personal life
17:41 – In case she needs to make a difficult decision, Daisy wants to base it on the work rather than their relationship
18:00 – What’s one new tool that you’ve added in the last year that has added a lot of value to you? – Voice Messaging
18:37 – Eric also wants to start using voice messaging
19:42 – What’s one book that you’d recommend to everyone?– The E-Myth
20:20 – What’s one blog or podcast that you listen to everywhere? – Growth Everywhere
20:50 – Connect with Daisy thru her email
21:03 – End of today’s episode
3 Key Points:
If you can, establish credibility and trust before you even begin your company.
Persistence will eventually pay off.
Learn how to delegate tasks to people who are smarter than you.
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