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• About
• Podcast
• Book
• Blog
• Youtube
• Contact

Hey everyone, today I share the mic with Daisy Jing, CEO of Banish, the natural solution for skin problems.

Tune in to hear Daisy discuss how she accidentally became an entrepreneur and created her own line of skin care products, how she grew her business to $3 million in revenue, how she maximizes YouTube as a marketing tool (and grew her channel to 60M views & 200K subscribers), and the importance of building a community.

Download podcast transcript [PDF] here: How Daisy Jing Accidentally Became an Entrepreneur and Now Runs a $3M ARR Company TRANSCRIPT

Time-Stamped Show Notes:

• 00:39 – Leave a review and rating and subscribe to the podcast
• 01:05 – Eric welcomes Daisy Jing
• 01:20 – Daisy is the 28 year old CEO of Banish, a company that offers natural solutions to skin problems and blemishes
  • 01:50 – Daisy started the company in 2013, from her own kitchen
• 02:11 – The revenue of the company is around $3 million
• 02:26 – Daisy says her YouTube channel is instrumental in her business’ success
  • 02:36 – Daisy’s videos show her reviews of different skin products
  • 02:47 – Daisy gained enough followers which gained her enough trust to launch her own products
  • 03:09 – Daisy started to mix stuff in her own kitchen and within weeks of using it, her followers noticed how good her skin looked
  • 03:23 – Daisy decided to make a few batches and sell it
• 03:32 – Daisy believes it’s the videos and the community that helped grow the business
• 03:47 – One video, Growing Up Ugly, got more than 200,000 views
• 04:09 – In the skincare industry, trust is important
• 04:29 – The number of total views is at 16 million and subscribers at 200,000
  • 04:46 – Daisy does not have time to make new videos
  • 05:16 – Daisy has outsourced content making
• 05:35 – Daisy never wanted to be a YouTube celebrity, she just wanted to be a trusted source for skin care
• 06:13 – Daisy used to spend 50 to 60 hours a week making her own video reviews
• 06:47 – Daisy says persistence played a role in her success
• 07:07 – Keep doing it and love what you are doing
• 07:56 – When you reach a certain number, collaboration with others is easier and you also get invited to different events to gain more exposure
  • 08:16 – The first thousand subscribers was really hard
  • 08:30 – Daisy took 5 years to reach a hundred thousand subscribers
• 08:49 – The community helped Daisy get her first thousand customers
• 09:30 – The next wave of customers was through reviews of influencers
  • 10:10 – Look for people who are not big yet and build a relationship with them
  • 10:33 – Figure out what your marketing channel is and do it day after day, after day…
  • 10:44 – Daisy thinks she is good at spotting influencers
  • 11:38 – Daisy looks at the engagement rates and if he or she is known for being sponsored by a big brand
• 12:06 – Daisy has a lot of repeat customers
• 12:20 – Have a good product and stick with it
• 12:25 – Learn the social media channels and where influencers are going
• 13:44 – What’s one big struggle you’ve faced while growing the business – Daisy needs to learn how to think bigger and how to NOT do it all
  • 14:23 – Daisy says she needs to let go and let smarter people help her do her work
• 14:39 – What’s one big change you made in the last year that has impacted your life dramatically? – Daisy does not go the office as often as she has in the past and has learned to let people work autonomously
  • 15:32 – Daisy does one-on-ones with managers once a week or every other week and it is consultative in nature, rather than her giving orders
• 16:12 – Daisy now works anywhere she wants and the company still runs smoothly even if she’s not physically present at the office
• 16:29 – Daisy has 3 or 4 number twos
• 16:51 – Daisy has also stopped developing friendships with her co-workers to separate work from her personal life
• 17:41 – In case she needs to make a difficult decision, Daisy wants to base it on the work rather than their relationship
• 18:00 – What’s one new tool that you’ve added in the last year that has added a lot of value to you? – Voice Messaging
• 18:37 – Eric also wants to start using voice messaging
• 19:42 – What’s one book that you’d recommend to everyone? – The E-Myth
• 20:20 – What’s one blog or podcast that you listen to everywhere? – Growth Everywhere
• 20:50 – Connect with Daisy thru her email
• 21:03 – End of today’s episode

3 Key Points:

1. If you can, establish credibility and trust before you even begin your company.
2. Persistence will eventually pay off.
3. Learn how to delegate tasks to people who are smarter than you.

Resources From This Interview:

• Daisy’s YouTube channel
• Banish
• Growing Up Ugly video
• Must-read book: The E-Myth by Michael Gerber
• Must-hear podcast: Growth Everywhere
• Daisy’s e-mail

Leave Some Feedback:

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.
• Did you enjoy this episode? If so, leave a short review here.
• Subscribe to Growth Everywhere on iTunes.
• Get the non-iTunes RSS feed

 Connect With Eric Siu:

• Growth Everywhere
• Single Grain
• Twitter @ericosiu

Hey everyone, happy Friday! I hope you had a great Thanksgiving! As you recover from your heavily tryptophaned state, take a look at my five favorite marketing articles from this week. Enjoy!

• How Andy Drish Went From Picking Corn to Building a Multi-Million Dollar Business – Great interview with Andry Drish, CEO of The Foundation, which helps entrepreneurs start companies. He talks about the lessons (and strategies) he learned along his journey from picking corn in Iowa to becoming “one of the most connected entrepreneurs in tech.”

• EP 72: How DigitalMarketer Generated 500% ROI In 3 Days Using Facebook Messenger  – This Perpetual Traffic podcast details how DigitalMarketer used the new Facebook Ad Messenger “to start over 300 conversations with their fans and customers, which led to a 500% ROI in just three days!” They show you how you can implement this advertising strategy for any business.

• Instapage’s $30,000 Lead Nurturing Journey – This is a case study about how Instapage almost deleted 55,000 “stale database contacts.” Luckily someone thought there was still revenue there to unlock, so they launched a lead nurturing journey which drove $30,000 in ARR in less than two months! This case study shows you exactly what they did (structure, triggers, emails, etc.).

• Featured Snippets: A Dead-Simple Tactic for Making Them Stick – This post from Moz is based on a MozCon 2015 talk by Dr. Pete who said, regarding SERPs: “Be a better answer to the question. It’s good for users.” The author discusses why he thinks “brands should be making the attainment of featured snippets a priority.”

• Running Growth for a 116 Million User Social Network – In this video, George Lee shares what he learned as former head of growth at Instagram, such as don’t grow until you have product market fit or can scale, why your head of growth should report to the CEO, and setting goals while keeping the focus on your audience.

In case you missed it:

Latest blogs from Growth Everywhere:

• GE 178: How Adam Callinan Grew BottleKeeper to an 8-Figure Revenue with 0 Employees in 3.5 Years (podcast) – Interview with BottleKeeper founder Adam Callinan: how he took the business from $3,000 to $60,000 in monthly sales in 2 years with a simple demo video.
• 9 Marketing Mistakes You Don’t Realize You’re Making (And How to Avoid Them) – To err is human, but to avoid these nine common marketing mistakes is divine! Learn what to do (and what not to do!) so you can market like a pro.

Latest blogs from Single Grain:

• How to Optimize Your Content Strategy with the Buyer’s Journey – Most marketers don’t deliver the right content at the right time to the right people. Here’s how to optimize your content strategy with a buyer’s journey.
• How to Get More Reviews for Your Local Business – 90% of customers say that online reviews played a role in their buying decision. Here’s how to get more positive reviews for your local business.