Instapage’s $30,000 Lead Nurturing Journey – This is a case study about how Instapage almost deleted 55,000 “stale database contacts.” Luckily someone thought there was still revenue there to unlock, so they launched a lead nurturing journey which drove $30,000 in ARR in less than two months! This case study shows you exactly what they did (structure, triggers, emails, etc.).
Featured Snippets: A Dead-Simple Tactic for Making Them Stick – This post from Moz is based on a MozCon 2015 talk by Dr. Pete who said, regarding SERPs: “Be a better answer to the question. It’s good for users.” The author discusses why he thinks “brands should be making the attainment of featured snippets a priority.”
Running Growth for a 116 Million User Social Network – In this video, George Lee shares what he learned as former head of growth at Instagram, such as don’t grow until you have product market fit or can scale, why your head of growth should report to the CEO, and setting goals while keeping the focus on your audience.
Hello everybody, today our guest is Misha Chellam, the founder of Tradecraft, which is a full-time, in-person, immersive training program—sales, marketing, growth marketing and design—for people who want to break into the startup community.
Today we’re talking about how what Misha learned from launching a rock band, a commercial real estate company, and a medtech startup, how they acquired their first 100 members through word of mouth, and why grads from 2 years ago are still getting value from the Tradecraft relationship.
[4:16] – Misha feels his adaptability has been a great value for him and his business ventures
[4:39] – Tradecraft wants to partner with smart people throughout their tech careers
[4:59] – They want to get into the early stages of these people’s careers, but work with them for years down the line
[5:56] – Education is a piece of Tradecraft, but their objective is to increase the quality of their network
[7:11] – They help people in a very concrete way, but they want to keep the relationship open so they will want to be involved with Tradecraft at some point in the future
[9:42] – Growth and tactics are changing, but the underlying concepts are similar, people come to Tradecraft to orient thinking and navigate the startup world
[10:21] – They have had 320 grads and it costs 14K for twelve weeks, plus you have to quit your job and live in San Francisco
[11:03] – Grads from 2 years ago are still getting value from the Tradecraft relationship
[12:05] – They acquired their first 100 members by asking mentors if they would like hires to have a skillset on day one, the idea of raising the bar was appealing in the valley, so they got clients from word of mouth
[13:37] – Vetting quality candidates is probably what they struggle with the most
[14:57] – They usually bring in 12 to 13 people a month, the idea is to have a human relationship with the students
[16:06] – Don’t hold back, put everything on the line, if you fail it is a learning experience
[17:48] – Set a high bar for success and take all the help you can to get there