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Hey everyone, happy Friday! I hope you had a great Thanksgiving! As you recover from your heavily tryptophaned state, take a look at my five favorite marketing articles from this week. Enjoy!

• How Andy Drish Went From Picking Corn to Building a Multi-Million Dollar Business – Great interview with Andry Drish, CEO of The Foundation, which helps entrepreneurs start companies. He talks about the lessons (and strategies) he learned along his journey from picking corn in Iowa to becoming “one of the most connected entrepreneurs in tech.”

• EP 72: How DigitalMarketer Generated 500% ROI In 3 Days Using Facebook Messenger  – This Perpetual Traffic podcast details how DigitalMarketer used the new Facebook Ad Messenger “to start over 300 conversations with their fans and customers, which led to a 500% ROI in just three days!” They show you how you can implement this advertising strategy for any business.

• Instapage’s $30,000 Lead Nurturing Journey – This is a case study about how Instapage almost deleted 55,000 “stale database contacts.” Luckily someone thought there was still revenue there to unlock, so they launched a lead nurturing journey which drove $30,000 in ARR in less than two months! This case study shows you exactly what they did (structure, triggers, emails, etc.).

• Featured Snippets: A Dead-Simple Tactic for Making Them Stick – This post from Moz is based on a MozCon 2015 talk by Dr. Pete who said, regarding SERPs: “Be a better answer to the question. It’s good for users.” The author discusses why he thinks “brands should be making the attainment of featured snippets a priority.”

• Running Growth for a 116 Million User Social Network – In this video, George Lee shares what he learned as former head of growth at Instagram, such as don’t grow until you have product market fit or can scale, why your head of growth should report to the CEO, and setting goals while keeping the focus on your audience.

In case you missed it:

Latest blogs from Growth Everywhere:

• GE 178: How Adam Callinan Grew BottleKeeper to an 8-Figure Revenue with 0 Employees in 3.5 Years (podcast) – Interview with BottleKeeper founder Adam Callinan: how he took the business from $3,000 to $60,000 in monthly sales in 2 years with a simple demo video.
• 9 Marketing Mistakes You Don’t Realize You’re Making (And How to Avoid Them) – To err is human, but to avoid these nine common marketing mistakes is divine! Learn what to do (and what not to do!) so you can market like a pro.

Latest blogs from Single Grain:

• How to Optimize Your Content Strategy with the Buyer’s Journey – Most marketers don’t deliver the right content at the right time to the right people. Here’s how to optimize your content strategy with a buyer’s journey.
• How to Get More Reviews for Your Local Business – 90% of customers say that online reviews played a role in their buying decision. Here’s how to get more positive reviews for your local business.

Hello everybody, today our guest is Misha Chellam, the founder of Tradecraft, which is a full-time, in-person, immersive training program—sales, marketing, growth marketing and design—for people who want to break into the startup community.

Today we’re talking about how what Misha learned from launching a rock band, a commercial real estate company, and a medtech startup, how they acquired their first 100 members through word of mouth, and why grads from 2 years ago are still getting value from the Tradecraft relationship.

Download podcast transcript [PDF] here: How Tradecraft Produces World Class Tech Talent For Growing Companies In Just 12 Weeks TRANSCRIPT

Episode highlights:

• [4:16] – Misha feels his adaptability has been a great value for him and his business ventures
• [4:39] – Tradecraft wants to partner with smart people throughout their tech careers
• [4:59] – They want to get into the early stages of these people’s careers, but work with them for years down the line
• [5:56] – Education is a piece of Tradecraft, but their objective is to increase the quality of their network
• [7:11] – They help people in a very concrete way, but they want to keep the relationship open so they will want to be involved with Tradecraft at some point in the future
• [9:42] – Growth and tactics are changing, but the underlying concepts are similar, people come to Tradecraft to orient thinking and navigate the startup world
• [10:21] – They have had 320 grads and it costs 14K for twelve weeks, plus you have to quit your job and live in San Francisco
• [11:03] – Grads from 2 years ago are still getting value from the Tradecraft relationship
• [12:05] – They acquired their first 100 members by asking mentors if they would like hires to have a skillset on day one, the idea of raising the bar was appealing in the valley, so they got clients from word of mouth
• [13:37] – Vetting quality candidates is probably what they struggle with the most
• [14:57] – They usually bring in 12 to 13 people a month, the idea is to have a human relationship with the students
• [16:06] – Don’t hold back, put everything on the line, if you fail it is a learning experience
• [17:48] – Set a high bar for success and take all the help you can to get there

Resources from this interview:

• Tradecraft
• Twitter @MishaChellam
• Growth Mindset
• Reinventing Organizations
• Exponential Organization
• Misha@tradecrafted.com

Leave some feedback:

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Connect with Eric Siu:

• Growth Everywhere
• Single Grain
• Twitter @ericosiu