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Welcome to another episode of Growth Bites. Today I’ll talk about how I was able to increase my email conversion rate by over 500% with different tools and tactics.
- Noah Kagan of AppSumo came out with a plugin for WordPress called SumoMe that allows you to implement email popups and email bars at the top of your blog post. [01:22]
- It’s a tool that integrates with AWeber, MailChimp, GetResponse or whatever email service you use for super simple integration. It’s free at sumome.com. [01:50]
- There’s an exit popup that you can set up, and a regular popup feature that shows up after people scroll past a certain part of the screen. [02:14]
- The bar that shows up at the top of your website or blog posts just sits at the top and tells people to opt in. [02:30]
- There’s also social sharing buttons that are super customizable and look good on mobile. [02:47]
- Doing things like this have made my email list conversion rate jump up by 500%. [02:56]
- SumoMe isn’t the only thing you can use. For example, some of my blog posts have a downloadable pdf checklist attached to them. This checklist connects to a lead page that require people to enter their email address to have the guide sent to them. [03:04]
- You can also do other things like sidebar email opt-ins or place them after blog posts to get similar results. [04:00]
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