The Quick & Practical Guide To Google Tag Manager

Analytics and tagging aren’t the sexiest topics to entrepreneurs and marketers because they want to be working on things that have the highest impact on driving the needle.

But not implementing the proper tagging and tracking solutions leads to an overall slowdown in your marketing operations.

Not implementing a tool like Google Tag Manager is like letting debt snowball. In the technology world, people like to use the word technical debt. In this case, we can call it analytics debt.

First, we need to define what Google Tag Manger is. At a very high level, it helps marketers decrease the need to reach out to your engineers or IT team to add/remove/modify tracking codes on your website.

This means there’s no need to ask for:

Basically, you’re no longer at the mercy of your developers/IT team and they’ll be a lot happier knowing that everything is safe in one place. As marketers, speed is everything—this means testing new tools and vendors in days rather than weeks.

For those visual learners like myself, here’s a quick introductory video:

Other key benefits:

Here’s how to get started with Google Tag Manager:

Google Tag Manager

Google Tag Manager

What Are Tags?

Google Tags make it easy to add conversion tracking, analytics, remarketing tags, and more. These are small snippets of code that can be Google Analytics/AdWords tags or non-Google tags (such as Facebook pixels).

Here’s an example of a tag we use to track who is clicking on our ‘Services’ page for our digital marketing agency:

Google Tag Manager

A few key points on what’s happening here.

The naming convention:

How To Set Up A Tag

Google Tag Manager

Google Tag Manager

Google Tag Manager

This is a very simple implementation of a tag. You can certainly add complexities down the line for whatever you are trying to do.

Watch this video to get started with tags:

What Are Triggers?

Triggers will determine whether a tag is fired or not fired. More simply put, these are ‘rules’. Here’s what one of our triggers looks like:

Google Tag Manager

For Triggers, there’s the option of selecting different events. In our case, we chose to look for people who are clicking on specific text (‘Content Marketing‘).

How To Set Up A Trigger

Google Tag Manager

Google Tag Manager

Google Tag Manager

Google Tag Manager

What Are Events?

An event is an action. For example, if someone clicks on your phone number, you can tag that as an event and have it fire in Google Analytics. By doing this, you’ll be able to consistently measure actions that you deem important.

How To Set Up An Event:

Google Tag Manager

Google Tag Manager

Google Tag Manager

What Are Macros?

As you continue to add to GTM, you’ll be adding repetitive tasks. What if you had the ability to create shortcuts for these tasks? That’s what macros are.

Here’s a video explanation:

What Are Some Practical Use Cases for GTM?

Where To Go From Here?

For more in-depth training on setting up Google Tag Manager, I highly recommend watching videos from GTM Training on YouTube.

In terms of practical use cases, here are some:

Here are some of my favorite videos from GTM Training:

Bonus: Google Tag Assistant

Google has a browser extension called Google Tag Assistant that allows users to see specific tags that are on each page. This helps with testing/implementation.

Bonus: iPullRank’s Complete Guide to Google Tag Manager


At the end of the day, Google Tag Manager is not only helpful for organizing all your tags; it opens up the possibilities for doing more with your web applications and speeds up your site by consolidating all the snippets that you had lying around before.

Give it a shot and let us know in the comments below what you think!


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I use the word “cheap” very carefully, because you do get what you pay for. So if you want to do something complex, you’re probably better off not using someone who’s cheap and offshore… you’ll want to work with someone in-person and who you’re confident can produce great work.

I’m recommending these resources for more intermediate work, like updating a website, making it responsive, etc.

[spoiler title=’Transcript’ collapse_link=’true’]

Hello and welcome to another edition of Growth Bites.

Today we’re going to be talking about how you can get developer or video work for cheap.

When I say cheap, take that the word, there’s caution when I say that. Obviously, you get what you pay for when it comes to developer works. So, if you’re looking to develop or if you’re looking to create a company, something that’s fairly complex, you’re not going to be able to use someone that’s off shore and cheap. Really, you have to have someone that’s probably in person and working with you. Probably, in person or at least someone that you are very familiar with, that you know is talented for a fact and that has built something complex.

If we’re talking about a more intermediate type of work, if we’re talking about making few changes to a website, if we’re talking about making a site responsive, things like that, you can go to, if you’re looking for a very cheap work, we’re talking anywhere from 500-1000 dollars a month for full time work; you can get developers from the Philippines if you just go to I was able to find a developer. He helps me, like the other day all my RSS feed break and that broke bunch of other tools that I was using. He fixes things like that. It’s just great to have someone that’s super responsive that will jump on things immediately and that also tell me some thing’s not right, if they see something on their own. So, they’re proactive as well. And generally, Filipinos are very hard working people. You don’t have to necessarily use It’s just what I like using. You can definitely use Odesk, Elance, things like that for hiring developers.

And then check their references. Just ask for some examples of their past work. Like for me, recently I’m making the Single Grain site responsive because that’s something that we don’t have time to get to. Other developers quoted me at $10,000. I was able to get this done for about $700 just to make the website responsive. So, massive cost savings there and the sky is just this good. We’re talking about this kind of work. Again, if you’re looking to build something complex, you cannot use cheap labor. But if it’s simple stuff like this and it’s quick, you are able to use something like

If you’re looking for simple video work, if you’re looking to have a explainer video created, there is a video market place right now. It’s called Video Brewery like a beer brewery. Video Brewery is owned by a company called Demo Duck and they make explainer videos. Turn you into a higher price but what I found is that this market place model might be kind of the next step for them. I was able to get a video quoted for about $500 which is fairly decent. It’s as fairly simple video. Just require them to add few animations to it. So, that’s good and if you want something more complex, there are other video brewery. You just kind of expect at what you are looking for and just going to know what your budget is and then you’re able to find something there. So, Video Brewery or if you’re looking for people that are more focus on just explainer videos, things like that. Demo Duck is great.

Let’s see what else we got. Sandwich Video is also a good one as well. If you’re looking for something that’s fairly as high quality, you’re talking about, let’s just say just motion. Not motion. I’m not a video guy so I don’t know how to expect this out. More of like in person type of video where, it’s life. So, if you’re looking for something that REP Intercative is good. That’s R-E-P Interactive and we also have company called Sandwich Videos as well. They did videos for like Air BnB, True Car and things like that.

So, anyway if you’re looking to go cheap, you can go cheap these ways. Just maybe probably get a prototype out or something like that or just get some superb work done. I recommend those websites to start with first.


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