GE 146: How Truebill Launched on Product Hunt (1k+ Upvotes) and Netted 2,500 New Users (podcast)

Hello everybody, today we have Yahya Mokhtarzada, co-founder of Truebill, a software service that helps us find, track, and cancel our paid subscriptions.

In today’s interview, we’ll be talking about how Truebill got 10,000 signups without paying customer acquisition costs, why subscription commerce is replacing traditional commerce, and how Yahya saw a pain point in managing the-ever increasing amount of subscription services that people have and developed a product to fix that pain point.

Download podcast transcript [PDF] here: How Truebill Launched on Product Hunt (1k+ Upvotes) And Netted 2,500 New Users TRANSCRIPT

Episode highlights:

• [3:02] – How the free service model is working, because they don’t have to pay customer acquisition costs.
• [4:52] – They hope to get paid by subscription companies for management of intelligent recommendations. They hope to do this in an intelligent and not spammy way. They plan to take their time to build out what subscriptions would make sense before they information.
• [9:03] – Playbook for successful launches include having influencers post about the service at the right time, they also made sure they were very active in the threads
• [11:00] – Growing the business with content marketing includes creating articles about services that are notoriously difficult to cancel. These articles grow organically and people are very eager to share. They also were listed in an article on Forbes.
• [12:11] – Traffic that comes from a trusted source like Forbes or TechCrunch is more likely to enter their credit card information.
• [13:25] – They have 4 people total including two of his brothers. They know that their family bond is stronger than business.
• [14:20] – At Webs.com email was taking off, and they wanted to create a platform to build websites that would make it as easy to build a website as using email. He also worked with his brothers here.
• [15:49] – By working as a team of brothers they have a versatile skillset between them. Their parents were entrepreneurial and set the example of business and tech.
• [18:16] – Yahya would tell his younger self to take more risks and be more entrepreneurial earlier. He was influenced by meeting Tony Hsieh of Zappos

Resources from this interview:

• Twitter @YahyaMokh
• Truebill
• Webs.com
• Product Hunt
• The Hard Thing About Hard Things by Ben Horowitz
• Onward by Howard Schultz
• Delivering Happiness by Tony Hsieh

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