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Scott Desgrosseilliers Wicked Reports

Hey, everyone! In today’s episode, I share the mic with Scott Desgrosseilliers, the founder of Wicked Reports, which is a service that will accurately track each element of your marketing plan and measure its value and efficacy.

Tune in to hear how a lobster business inspired Scott to found Wicked Reports, how the service integrates with all your marketing services, why they charge based on revenue generated, and how they’ve grown with just word-of-mouth advertising.

Download podcast transcript [PDF] here: How Wicked Reports Grew from 10 Customers to $1.2M ARR and Doubles Their Clientele Each Year TRANSCRIPT PDF

Time-Stamped Show Notes:

Resources From This Interview:

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Connect with Eric Siu:

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Chase Granberry

Hey everyone, in today’s episode I share the mic with Chase Granberry, co-founder of Authority Labs, which allows you to track rankings on Google and Bing.

Listen as Chase discusses how he built the company by hustling and being the best in the SEO software space, the value of zeroing in on one thing when it comes to growing a company, why it’s so important to track rankings, how he struggled to scale the technical side of the business when he knew nothing, and how positive thinking and reading voraciously are two key factors that have contributed to his own success.

Download podcast transcript [PDF] here: How Chase Granberry Grew Authority Labs to $3M ARR by Being the Best in the SEO Software Space TRANSCRIPT

Time-Stamped Show Notes:

3 Key Points:

  1. Find your niche and do it well.
  2. If you want to learn something, read profusely about it and apply the concepts that you’ve absorbed.
  3. Success rarely happens overnight—be positive in your thinking and this will carry you through the tough times of your business.

Resources From This Interview:

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 Connect With Eric Siu:

The Quick & Practical Guide To Google Tag Manager

Analytics and tagging aren’t the sexiest topics to entrepreneurs and marketers because they want to be working on things that have the highest impact on driving the needle.

But not implementing the proper tagging and tracking solutions leads to an overall slowdown in your marketing operations.

Not implementing a tool like Google Tag Manager is like letting debt snowball. In the technology world, people like to use the word technical debt. In this case, we can call it analytics debt.

First, we need to define what Google Tag Manger is. At a very high level, it helps marketers decrease the need to reach out to your engineers or IT team to add/remove/modify tracking codes on your website.

This means there’s no need to ask for:

Basically, you’re no longer at the mercy of your developers/IT team and they’ll be a lot happier knowing that everything is safe in one place. As marketers, speed is everything—this means testing new tools and vendors in days rather than weeks.

For those visual learners like myself, here’s a quick introductory video:

Other key benefits:

Here’s how to get started with Google Tag Manager:

Google Tag Manager

Google Tag Manager

What Are Tags?

Google Tags make it easy to add conversion tracking, analytics, remarketing tags, and more. These are small snippets of code that can be Google Analytics/AdWords tags or non-Google tags (such as Facebook pixels).

Here’s an example of a tag we use to track who is clicking on our ‘Services’ page for our digital marketing agency:

Google Tag Manager

A few key points on what’s happening here.

The naming convention:

How To Set Up A Tag

Google Tag Manager

Google Tag Manager

Google Tag Manager

This is a very simple implementation of a tag. You can certainly add complexities down the line for whatever you are trying to do.

Watch this video to get started with tags:

What Are Triggers?

Triggers will determine whether a tag is fired or not fired. More simply put, these are ‘rules’. Here’s what one of our triggers looks like:

Google Tag Manager

For Triggers, there’s the option of selecting different events. In our case, we chose to look for people who are clicking on specific text (‘Content Marketing‘).

How To Set Up A Trigger

Google Tag Manager

Google Tag Manager

Google Tag Manager

Google Tag Manager

What Are Events?

An event is an action. For example, if someone clicks on your phone number, you can tag that as an event and have it fire in Google Analytics. By doing this, you’ll be able to consistently measure actions that you deem important.

How To Set Up An Event:

Google Tag Manager

Google Tag Manager

Google Tag Manager

What Are Macros?

As you continue to add to GTM, you’ll be adding repetitive tasks. What if you had the ability to create shortcuts for these tasks? That’s what macros are.

Here’s a video explanation:

What Are Some Practical Use Cases for GTM?

Where To Go From Here?

For more in-depth training on setting up Google Tag Manager, I highly recommend watching videos from GTM Training on YouTube.

In terms of practical use cases, here are some:

Here are some of my favorite videos from GTM Training:

Bonus: Google Tag Assistant

Google has a browser extension called Google Tag Assistant that allows users to see specific tags that are on each page. This helps with testing/implementation.

Bonus: iPullRank’s Complete Guide to Google Tag Manager


At the end of the day, Google Tag Manager is not only helpful for organizing all your tags; it opens up the possibilities for doing more with your web applications and speeds up your site by consolidating all the snippets that you had lying around before.

Give it a shot and let us know in the comments below what you think!


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