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GB Ep 43: Why You Should Be Setting Up an Ideal Client Profile (and How to Do It)

Hello and welcome to another edition of Growth Bites. Today we’re going to talk about why and how you should create an ideal client profile. Whether you’re in the service business or have a product, you need to know who your target audience is, so that you can narrow your scope and ensure customer satisfaction (CSAT). This should even happen before you do any prospecting, sales or marketing.

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